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Service Offer

AdTech Engineering

Specialist engineering across how media is bought, sold and monetized.

Media businesses rely on specialized platforms for planning, buying, publishing, delivery, reporting, monetization and finance. The complexity appears around them.

Systems have to exchange data. Business-specific workflows have to be supported. Internal tools have to evolve. Legacy technology has to keep working while new capabilities are introduced.

GG engineers the workflows, integrations, data and operational systems that make established media technology work around the way your business actually operates.

The business rarely fits inside one platform.

Media operations span specialized platforms, internal systems, data sources, workflows and often multiple organizations.

Each system may solve its individual function well. The challenge is making them work together as one business process.

That can mean connecting:

  • planning to execution
  • campaign and delivery data to business systems
  • sales workflows to advertising delivery
  • publishing technology to advertising infrastructure
  • legacy systems to new technology

That operational layer is where GG specializes.

We build on established platforms and industry standards wherever they provide a strong foundation, then engineer the structures, integrations, workflows and business logic the operation needs around them.

Service overview

START WITH THE
RIGHT LEVEL OF TECHNOLOGY

Not every media-technology problem requires custom engineering.

  • PRODUCT OFFER

    SCROL

    For connected campaign operations, SCROL provides GG's complete Media Operations Layer as a working software product.


    It can be used as a standard managed product or deployed inside an enterprise-controlled environment.

    Explore SCROL

  • SOLUTION OFFER

    Plan-to-Campaign Operations

    For the specific challenge of connecting media planning to campaign execution, Plan-to-Campaign Operations provides a defined solution built on SCROL.


    It applies and extends the product around organization-specific planning systems, campaign structures, integrations, workflows and automation.

    Plan-to-Campaign Operations

  • SERVICE OFFER

    AdTech Engineering

    When the problem requires deeper integration, modernization or organization-specific technology, GG provides specialist AdTech Engineering across the buy side and sell side.

    Get Started

Use the product where it fits. Apply a defined solution where the problem repeats. Engineer what genuinely needs to be different.

Services

Two sides of the media operation

  • For media agencies and sophisticated media teams

    Buy-Side AdTech Engineering

    Engineering media planning, buying and campaign operations. GG helps with three areas:

    • Media Planning & Buying Technology – planning, buying and operational applications built around the way the organization works.
    • Connected Media Operations – integrations, operational data, reconciliation, finance and business systems working together.
    • Legacy Media Technology Modernization – evolving business-critical media systems without losing the operational logic built into them.

    Best for: Media agencies and sophisticated media teams operating across multiple clients, channels, platforms and internal systems.

  • For publishers and sales houses

    Sell-Side AdTech Engineering

    Engineering publishing, advertising and media sales technology. GG helps with three areas:

    • Publisher Platform Modernization – modernizing long-running publishing technology, content estates and surrounding systems.
    • Advertising & Monetization Operations – connecting publishing technology with advertising infrastructure and operational control.
    • Sales-House & Commercial Operations – connecting sales, agencies, orders, delivery and reconciliation.

    Best for: Publishers and sales houses with complex publishing, advertising and monetization operations.

Different workflows. The same structural challenge.

Buy-side and sell-side operations are different. The engineering problem underneath them often has the same shape:

Specialized platforms, internal systems, data and people still need to operate as one connected business process.

Across both sides, GG combines media-domain expertise with experience in operational applications, system integration, data, automation and modernization.

That combination is the foundation of GG's AdTech Engineering capability.

Start from proven foundations.

Custom engineering does not always need to start from zero.Where a GG product already addresses part of the problem, we can build from that foundation.

SCROL, GG's Media Operations Layer, can provide the product foundation for relevant buy-side operations and defined solutions such as Plan-to-Campaign Operations.

Across other areas, GG also brings proven engineering patterns from previous media-platform modernization, migration, integration and operational-system work.

Where established platforms and industry standards already solve the problem well, we use them.

Where proven technology already exists, we build from it.

Custom engineering focuses on the parts of the operation that genuinely require something different.

Start from what already works. Engineer what creates the advantage.

Our engagement

Built on real media engineering experience.

GG has spent more than seven years engineering and operating production technology across media planning, buying, campaign operations, publishing and media delivery. Our systems support real media operations at meaningful scale.

  • 2,000+ campaigns planned
AND operated Through long-running digital, TV and outdoor media systems
  • 100,000+ campaigns through SCROL 100,000+ accounts 350,000+ ad sets 1,000,000+ placements
  • 1 million+ Pages migrated Including content, metadata, media assets and surrounding publishing workflows.
  • 1-2 million daily visitor environments Experience building, modernizing and operating high-traffic publishing and streaming technology at production scale.

Engineering capability behind the operation.

GG combines media expertise with experienced product engineering across backend, frontend, data, infrastructure, quality assurance and production operations.

Core technologies include:

  • Python
  • Django
  • Wagtail
  • TypeScript
  • Angular
  • Apache Airflow
  • Linux
  • Kubernetes

Additional expertise includes:

  • Node.js
  • Java
  • Matomo
  • Keycloak
  • QA
  • UX / UI design
  • Product design

Get started

Bring us the media technology problem.

You do not need to arrive with a complete technical specification.

Start with the operational constraint:

  • a system that has become difficult to evolve
  • platforms that need to work together
  • operational data that needs stronger structure
  • a legacy environment holding the business back
  • a new capability that does not fit cleanly into the current technology
  • workflows that depend too heavily on manual coordination

GG will help determine what should stay, what should be adopted, what can be solved with existing products, what needs to be integrated or modernized, and where custom engineering creates real value.

Understand the operation. Use what already works. Engineer what creates the advantage.

Schedule a call