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Engineering media operations that scale.

GG connects the workflows, systems and data behind how media is bought and sold, turning fragmented platforms into operations that work as one system.

Request a 30-minute media operations assessment

Széchenyi Terv Plusz
  • WPP Media
  • IndaMedia
  • AldiMobile
  • Twint
  • Consor
  • Axis Aviation
  • IK
  • Sumixx
  • HelloPlaydates

The problem

The business happens between the platforms.

Modern media businesses already use powerful platforms for planning, buying, delivering, measuring and monetizing advertising. Those platforms solve individual functions well, but the complexity appears between them:

  • Planning has to connect to execution.
  • Campaigns have to connect to budgets, reporting and finance.
  • Platform data has to connect to internal systems.

The gaps are often filled by spreadsheets, scripts, manual handoffs institutional knowledge.

People become the integration layer and complexity turns into operational cost.

What we provide

Scale more. Control more. Coordinate less.

Scale more by handling greater media volume and complexity without proportional growth in manual effort.

Control more by bringing the workflows, data and business logic connecting the operation into a clear, manageable structure.

Coordinate less by reducing repetitive handoffs, reconciliation and dependence on people keeping disconnected systems together.

  1. 01

    Media expertise

    We understand the operation.

    Our experience spans how media is planned, bought, sold, delivered and monetized from both the business and technology sides.

    This means we can start with the operational problem rather than first learning the industry.

  2. 02

    Product & reusable technology

    We build on what already works.

    Our product SCROL provides a working product foundation for connected campaign operations.
    Across other areas, reusable migration technology, integration patterns, data models and implementation experience provide stronger starting points for media-platform modernization and operational-system work.
    Established industry platforms and standards are used wherever they solve the requirement well.

  3. 03

    Engineering experience

    We know how to build systems that survive real-world complexity.

    Years of designing, integrating, modernizing and operating production media systems give us practical judgment around architecture, migration, scalability, reliability and long-term evolution.

Our services

Where we operate

GG works across both sides of the media market.

  • Buy Side

    For media agencies and sophisticated media teams. We connect planning, campaign execution, data and internal systems into operations that can scale.

  • Sell Side

    For sales houses and publishers with complex publishing, advertising and monetization operations. We modernize and connect the publishing, advertising, commercial and delivery technology behind how audience and media inventory are operated and monetized.

What we offer

We build, modernize and connect the systems, workflows and data behind how media is planned, bought, sold and monetized, across agencies, advertisers, publishers and sales houses.

  1. Product Offer

    SCROL

    Use the existing product where it fits.

  2. Solution Offer

    Plan-to-Campaign operations

    Apply a solution where the operational problem repeats.

  3. Service Offer

    Engineering

    Build organization-specific technology where business needs differ.

Product overview

Many platforms.
One operation.

SCROL connects campaign data, operational structures and cross-platform workflows across the tools media teams already use, reducing the manual work required to keep everything aligned.

SCROL Operations layer
01 Planning 02 Campaign operations 03 Campaign-data aggregation 04 Operational automation

Step 01

Planning

SCROL includes media-planning functionality for organizations that want planning and campaign operations in the same environment.

Plan in SCROL or import your own

  • Excel
  • Sheet
  • API
  • + more

Step 02

Campaign operations

Work with campaigns from multiple platforms through a shared operational interface.

Execution platforms

  • Google Ads
  • Meta Ads
  • Google Analytics
  • TikTok Ads
  • CM360
  • YouTube
  • + more

Step 03

Campaign-data aggregation

SCROL continuously collects campaign information from connected advertising platforms and stores it in a consistent operational structure.

With smart connections

  • Agentic AI
  • ChatGPT
  • Claude AI

Step 04

Operational automation

Structured data and explicit relationships also create a foundation for progressively automating repetitive operational work.

BI & data insights

  • Google Data Studio
  • PowerBI

SCale + contROL

Media teams already use specialized platforms for planning, buying, measurement and reporting. The operational challenge is keeping everything reconciled.

SCROL provides the operational structure around those systems while letting each specialist platform continue doing what it does best.

SCROL combines scale and control: because media operations should be able to scale without losing control.

  • 2,000+ Advertising accounts Connected across multiple advertising platforms & data sources.
  • 100,000+ Campaigns Maintained in the production environment.
  • 350,000+ Ad sets Connected as part of the underlying campaign structure.
  • 1,000,000+ Placements Stored and processed across connected data sources.

Product Offer

SCROL

  • Full product access. Expertly managed for you.

    Managed SCROL

    Key question

    Want sophisticated campaign operations without adding another system to operate?

    The outcome

    Use the complete SCROL product while GG runs the technology behind it. Keep your existing advertising platforms and workflows, while SCROL brings planning, campaign data, mappings, validation and history into one connected operation. GG handles the hosting, infrastructure, standard integrations, credentials, updates, monitoring and maintenance.

    Best for: Agencies that want to simplify campaign operations and get started quickly without taking on additional infrastructure or application administration.

  • Enterprise SCROL

    Key question

    Need SCROL to run entirely inside your own technology environment?

    The outcome

    Run the complete SCROL product inside infrastructure you control, using your own advertising-platform credentials and data environment. Campaign data, platform access, database infrastructure, networking, security and governance remain under your control, while GG facilitates deployment, configuration and technical setup.

    Best for: Organizations with contractual, client or internal requirements that require campaign data and platform access to remain inside their own controlled environment.

Solution Offer

Plan-to-Campaign operations

  • SCROL, connected to your planning-to-execution operation

    Plan-to-Campaign operations

    Key question

    Does your planning-to-execution workflow need more than standard SCROL?

    The outcome

    Connect your existing planning process, campaign execution and internal systems around SCROL. Plan-to-Campaign keeps the relationship between what was planned, what was activated and what actually happened consistent across systems while preserving the tools and workflows that already work.

    Best for: Agencies whose planning, activation and campaign data span multiple systems and require organization-specific integrations, rules or workflows.

Service Offer

Engineering

  • Modernize publishing platforms without business disruption

    Sell-side AdTech engineering

    Key question

    Is your publishing platform becoming harder to maintain, evolve or connect to the rest of the media business?

    The outcome

    Modernize long-running publisher platforms, migrate content and workflows, and connect the new foundation to advertising, analytics, identity and commercial systems.

    Best for: Publishers that need a stronger technical foundation for content, advertising and monetization without rebuilding the entire operation from scratch.

  • Buy-side AdTech Engineering

    Key question

    Do your planning, buying or operational workflows require technology that existing tools cannot fully support?

    The outcome

    Build new media applications, modernize established systems, and connect the technology behind planning, buying, reporting, finance and operational workflows.

    Best for: Agencies and media teams with business-critical workflows that require purpose-built software, modernization or deeper integration around their existing technology.

Who we are?

We know media. We engineer its operations.

GG combines deep software engineering with hands-on media and agency experience. We’ve spent the last decade designing, building and operating technology behind media planning, buying and execution, giving us an understanding of both the systems and the business processes they need to support.

Why GG?

We engineer the operational layer between platforms and the business

GG specializes in the workflows, integrations, data and operational systems that make established media platforms work together as one business process.

We build on established media technology and industry standards wherever they solve the problem well, then engineer the operational workflows, data and business logic the organization needs around them.

We turn specialized media platforms into an operation built around your business.

Ready to scale your operations?

Discuss your system

Contact us

GG Development Kft. 1115 Budapest, Ildikó utca 8. info@gg.dev +36 20 463 2060

Request a 30-minute media operations assessment

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